Danny SpeirsMarketing Advisory

Marketing advisory // Sport and health brands

Marketing advice for sport and health brands, measured by what it brings in.

I'm Danny Speirs. I help sports tech, performance and wellness brands work out which marketing pays back, cut what doesn't, and report on it every month.

Book a call →How I help

How I help

Pick the one that sounds like you

Sound familiar?

  • What I'd do // Measurement

    Find out where every pound goes, and what comes back from it.

    1. 01Map spend against revenue, channel by channel
    2. 02Agree the one number marketing is judged on
    3. 03Cut or fix whatever can't prove itself
    Talk this through →

What I advise on

Four areas. One number.

Your team or agency runs the work. I help you decide what to do, in what order, and whether it's paying back.

01

Positioning & message

Who you're really for, what you say to them, and why it's different from the brand next to you.

02

Go-to-market

Launches, new markets and new segments: which channel first, what it costs, what good looks like.

03

Growth marketing

Paid, email, content and partnerships, judged on payback rather than activity.

04

Measurement & reporting

One number, one owner, and a monthly report your board can read in five minutes.

Ways to work together

Start small, or stay on.

01 // Fixed scope

Marketing audit

A clear look at what you're spending, what's paying back and what isn't. You get a written plan for the next 90 days and the number to judge it by.

Best if you're not sure where the money's going.

02 // Monthly

Ongoing advisory

Senior marketing judgement without the full-time hire. Regular sessions with you and your team, and a monthly report against the number we agreed.

Best if you need a head of marketing but can't justify one yet.

03 // One moment

Launch support

Advice through one big moment: a product launch, a new market, a rebrand or a funding round. Set up before it, on hand during it, reviewed after.

Best if something big is on the calendar.

How I work

Every brief starts with a number.

  1. 01

    Agree the number

    Revenue, pipeline, leads or sales. Where it is now, where it needs to be.

  2. 02

    Find what pays back

    Look at every channel and every pound against that number.

  3. 03

    Set the plan

    What to do first, what to stop, who owns it.

  4. 04

    Report every month

    Plain numbers. What worked, what didn't, what changes next.

Latest report // Benchmark No. 01

Plan vs. Done.

The commercial execution benchmark for UK sports tech, heading into 2027.

77%

of leaders say they lack consistent strategy reporting. The plan exists; the scoreboard doesn't.

Download free →
Danny Speirs speaking at an event

About

I'm Danny. I advise on marketing in sport and health.

I've spent my career on the growth side of sport, in the seat where someone asks every Monday what the numbers did last week.

Most sport and health brands don't have a marketing problem. They have a measurement problem. Money goes into channels nobody can prove are working, and the plan for next year gets written without knowing what worked this year.

I help you find the marketing that pays back, cut what doesn't, and report on it every month. Your team or agency does the work. I make sure it's the right work.

LYDY Advisory is the company behind the work. I lead every engagement myself.

Who I work with
Sports tech, performance and wellness brands
Typical size
£1m–£10m turnover

Not sure what's paying back?

Book 30 minutes. Bring your numbers. I'll tell you where I'd look first.

Book a call →hello@dannyspeirs.comlinkedin.com/in/dannyspeirs