01 // For businesses
Brands
Advisory and execution to grow and scale.
An advisor, an extra pair of hands, or both.
Explore brands →Commercial & Marketing // Sport and Health
Commercial and marketing advisory and execution for sport and health, measured by what it brings in.
I'm Danny Speirs. I work with brands, coaches and athletes across sport and health. Pick the one that sounds like you.
Three ways in
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02 // For practitioners
Coaches
Commercial deals outside your sessions.
Your expertise is worth more than your session rate.
Explore coaches →03 // Venture studio
Athletes & creators
Build your own brand and product, share the revenue.
Own what you put your name to.
Explore the studio →
About
I'm Danny. I work on the commercial side of sport.
I've spent my career on the growth side of sport, in the seat where someone asks every Monday what the numbers did last week.
Most commercial problems in sport aren't strategy problems. The plan usually exists. Nobody has the time or the contacts to do it properly. Brands stall at the point of execution, brilliant coaches undersell themselves, and athletes with real audiences end up promoting other people's products.
So I set this up to do the part that usually gets dropped. I'd rather be judged on what comes in than on how good the deck looked.
LYDY Advisory is the company behind the work. I lead every engagement myself.